Privacy Policy - Last modified: November 28, 2011

At Road Hero, we recognize that privacy is important. The Road Hero service, which may be provided to you through our mobile applications, website or other products or services, is designed to lift the veil of anonymity on aggressive and dangerous driving behavior by associating user reported behavior with vehicle license plates to create a publicly-available, online database. This information may be used by law enforcement agencies, insurance companies or other entities for whom this data is valuable as part of their business. We wish to emphasize, however, that the service is designed to allow the person reporting the bad driving behavior to remain anonymous, and you are not required to register or submit any personally identifiable information in order to report bad driving behavior through the service.

We have created this Privacy Policy to inform you of how we collect, use and disclose your personally identifiable information. This Privacy Policy covers all of Road Hero but does not, however, apply to entities that Road Hero does not own or control, websites, products or services not offered by us or to people that Road Hero does not employ or manage. Where additional information is needed to explain our privacy practices with respect to a portion of Road Hero, we may post supplementary privacy notices to describe how we process personally identifiable information with respect to that part of Road Hero. Road Hero may process personally identifiable information on servers in the United States and in other countries. In some cases, we may process personal information on a server outside your own country. By using Road Hero, you consent to having your personal data transferred to and processed in the United States and in other countries.

For more information, or if you have questions or concerns regarding this Privacy Policy, you may email us at or write to us at:

Privacy Matters
Road Hero, Inc.
PO Box 1535
Mountain View, CA 94042

In order to register with Road Hero, you must register the license plate of a vehicle that you own or operate, and therefore you should be of legal age to own or operate a vehicle. Road Hero is not directed at or intended for use by anyone under the age of 13. If you are under 13, please do not attempt to register with Road Hero or submit any personally identifiable information about yourself to Road Hero.

What Information Do We Collect?

Information Users Provide to Us
Information About Your Interaction with Road Hero
Information From Third Parties

Road Hero may also collect information from other sources and add it to our database. For example, we may use third party marketing and sales services or manual updates by our employees to supplement existing databases of user information.

How Do We Use Personal Information For Internal Purposes?

Road Hero only uses personally identifiable information for the purposes described in this Privacy Policy and/or any supplementary privacy notices for specific portions of Road Hero. In addition to the purposes described elsewhere in this Privacy Policy, such purposes include:

  • Providing Road Hero to you;
  • Auditing, research and analysis in order to maintain, protect and improve Road Hero;
  • Ensuring the technical functioning of Road Hero;
  • Protecting our rights or property and those of our users; and
  • Developing new products and services.

Road Hero may further use your personally identifiable information to contact you. If we use your personally identifiable information to contact you, we will do so in accordance with applicable laws, including the United States CAN-SPAM Act of 2003.

When Do We Share Personal Information With Others?

Road Hero only shares personally identifiable information with other companies or individuals outside of Road Hero for the purposes described in this Privacy Policy and/or any supplementary privacy notices for specific parts of Road Hero. In addition to circumstances described elsewhere in this Privacy Policy, we may provide personally identifiable information to third parties in the following circumstances:

  • We have your consent.
  • We may provide such information to our subsidiaries, affiliated companies or other trusted businesses or persons for the purpose of processing personal information on our behalf, following up on leads or fulfilling sales. We will require that these parties agree to process such information based on our instructions and in compliance with this Privacy Policy and any other appropriate confidentiality and security measures.
  • We use other third party vendors, service providers and suppliers to perform various functions on our behalf. For example we may use third parties for network, security, email and hosting services, to process credit cards and bill you for goods and services, and to facilitate email broadcasts. Road Hero may disclose personally identifiable information to these third parties as is reasonably necessary for the third party to perform the services they are performing on our behalf. We will not authorize these third parties to use personally identifiable information except for the purpose of performing those services.
  • We determine that access, use, preservation or disclosure of such information is reasonably necessary to (a) satisfy any applicable law, regulation, legal process or governmental request, (b) enforce applicable Terms of Service, including investigation of potential violations thereof, (c) detect, prevent, or otherwise address fraud, security or technical issues, or (d) protect against harm to the rights, property or safety of Road Hero, its users or the public as required or permitted by law.

Road Hero may make it possible for you to link to or otherwise access certain third party websites or applications from Road Hero. In some cases selected information about you or posted by you may be provided to these third party websites or applications if you are also a user of those third party websites or applications. If a third party website or application allows other users to view information about you (for example through posting to a publicly available profile page), the information provided from Road Hero may be visible to other users of the third party website or application. Third party websites or applications may further link to or otherwise make it possible for you to access Road Hero from such websites or applications. This Privacy Policy applies to Road Hero only. Road Hero is not responsible for the privacy practices of any third party websites or applications, whether or not they are accessible from Road Hero or Road Hero is accessible from them. Each such website or application may have data collection, storage and use practices that differ materially from this Privacy Policy. We encourage you to be aware when you leave Road Hero and to read the privacy statements of each and every such third party website or application.

In the event that Road Hero goes through a business change, such as a merger, acquisition or sale, your personally identifiable information will likely be among the assets transferred. You acknowledge that such transfers may occur, and that any acquirer of Road Hero or its assets may continue to use your personally identifiable information in the ways described in this Privacy Policy. You hereby consent to Road Hero sharing your personally identifiable information under the above circumstances. Information that you post or submit when flagging a license plate or in other Road Hero community activities is public information, not covered by this Privacy Policy, and may be used by or shared with third parties such as law enforcement agencies or insurance companies. Other user information from which we have removed personally identifiable information, for example by summarizing, aggregating, or removing certain data elements, will not be considered personally identifiable information and may be published and provided to various third parties.

How Do We Protect the Integrity and Security of Personal Information?

We take reasonable measures to protect the integrity and security of personally identifiable information that we collect. The security measures we take include physical, technological and organization procedures designed to protect the integrity and security of your personally identifiable information. We also take reasonable steps to ensure that the personal information we process is accurate, complete, and current, but we depend on our users to update or correct their personal information whenever necessary.

Please be aware that no protection measures are perfect or impenetrable. Although we believe the measures we take are reasonable measures to protect the integrity and security of your personally identifiable information, we cannot guarantee its absolute integrity and security. If you have any questions about security on Road Hero, you can email us at

What Choices Do I Have?

When you sign up for a particular product or service that requires registration, we ask you to provide personal information.

You can refuse to accept cookies or delete them from your device using any of the widely available methods, but if you do so you may be unable to access or use some of the features of Road Hero.

We do not require that you provide Road Hero with personally identifiable information. The decision to provide personally identifiable information is voluntary. If you do not wish to provide the personally identifiable information requested, however, you may not be able to proceed with the activity or receive the benefit for which the personally identifiable information is being requested.

How Can You Update, Correct or Delete Your Personal Information?

Road Hero will provide you with a means to update or correct your registration information or to delete/deactive your registered user account. If a means is not provided or available to update, correct or delete your information through your registered user account, you may send requested updates, corrections or deletions about your registration information to and we will make reasonable efforts to incorporate the updates, corrections or deletions promptly. When information is corrected, updated or deleted, we may keep a copy of the prior version for our records. You may not be able to change or remove information you submit when flagging a license plate or post while participating in Road Hero community activities once such information has been submitted or posted.

How Can This Privacy Policy Be Changed?

The terms of this Privacy Policy will govern the use of any information collected by Road Hero. Road Hero reserves the right to change this Privacy Policy at any time. If we make a change, this Privacy Policy will be updated accordingly. We recommend that you review this Privacy Policy periodically so that you are aware of any changes. If we make a change to this Privacy Policy so that we are using personally identifiable information in a manner materially different from the manner as stated at the time of collection, we will endeavor to notify you here (inside the Privacy Policy), by email, or by means of a prominent notice on Road Hero. Changes will take effect immediately upon posting of the updated Privacy Policy. Your continued use of any portion of Road Hero following posting of the updated Privacy Policy constitutes your acceptance of the changes.