Vision Statement

"More than 6 million crashes take place on U.S. roads every year, resulting in more than 2.5 million police-reported injuries and more than 35,000 deaths (i.e. one every 15 minutes!). Around the world, an estimated 1.2 million people die each year in traffic related accidents." Source: and WHO

"Aggressive driving behavior accounts for half of all car accidents in the US." Source: AAA Foundation

Can you connect these two facts as well? Poor driving behavior is possibly one of the worst problems our society faces today. The primary cause behind it is motorist anonymity, or the false belief that it’s OK to drive badly (or pick your nose in the car) because nobody knows you.

Our vision is to dramatically reduce the number of accidents caused by unsafe or aggressive driving. Road Hero™ empowers anyone to report bad driving behavior by fellow motorists. We are a reputation management system similar to those already successfully deployed on the Internet such as eBay's Buyer/Selling ratings. We expect to see a significant reduction in accidents as was found with the "How's My Driving" programs for trucks. We are an open forum and database that logs what individuals already observe on the road and complain about daily. Road Hero is for motorists what Yelp is for restaurants or TripAdvisor for hotels.

We hope you will share us in the vision to make our roads safer. If your active flagging of rogue drivers reduces accidents with a paltry 1%, we have just saved 350 lives.